Pengo

Quick answers

1. What is Pengo?

   Pengo is trade-fair research for people who sell at them. It reads a fair's exhibitor directory end to end, establishes what every company on it sells, scores each booth against who you sell to, and names the speakers and stand contacts, so you arrive with a walk route instead of a floor plan.

2. How does Pengo decide which booths are worth walking to?

   It scores every stand against a description of who you sell to, and quotes the sentence it judged on. A score with no reason attached is a number you have to trust; a score with the company's own words under it is one you can check in about four seconds and overrule.

3. Where does the exhibitor data come from?

   From the fair's published directory and the companies' own pages, read at the time you ask. Every fact carries the page it came from. Pengo does not resell a scraped list: a directory is read to its end, and a fair whose list is only partly published says so rather than passing a fragment off as the whole floor.

4. What does researching one fair cost?

   A fair is priced by its size, and every press is quoted before you make it. A 200-stand fair, read in full, meaning the exhibitor list, a profile for all 200 companies, and ICP scoring across the floor, costs 2,750 credits, or about $11. People are a separate purchase and the larger one.

5. Is there a free trial?

   There is a free tier rather than a trial, so nothing starts billing you. It gives you one fair a month at no cost, any fair already on file, up to 1,000 stands, read in full, plus 3,000 credits a month.