Insightly vs Pengo
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Insightly compared with Pengo
| Detail | I
Insightly | 
Pengo |
|---|
| What it does | Modern, scalable Customer Relationship Management software platform
| Event intelligence for trade show sellers
|
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| Stage | Established
| Startup
|
|---|
| Founded | 2009
| Not given
|
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| Based in | US
| US
|
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| Pricing model | Freemium
| Not given
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| Pricing | Not given
| Not given
|
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| Key features | - CRM with centralized customer data and pipeline tracking
- Marketing automation with customer journey creation
- Lead scoring and automated follow-ups
- Workflow automation and integrations
- Support ticketing with branded portals
- AI-powered tools including Copilot and email automation
- Conversation notes from sales and support interactions
- AppConnect drag-and-drop integration builder
| - Exhibitor directory reading end-to-end with company profiles
- ICP scoring with quoted reasoning for each booth
- Named speakers, panelists and stand contacts from agendas and exhibitor pages
- Company and people search across fairs
- MCP server integration with Claude, Claude Code, Cursor and ChatGPT
- CSV export of exhibitor lists and contacts
- HubSpot and Attio CRM push with sync reporting
- REST API with webhooks at Pro tier and above
- AI-powered question answering from account research
|
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| What makes it different | - Single source of truth for all customer data across the buying experience
- Unified platform combining CRM, marketing, service, and integrations
- Faster time to ROI than competitors
- Cost-effective alternative to enterprise CRMs
- Intuitive user interface designed for ease of use
| - Quotes reasoning behind ICP scores so users can verify or overrule in seconds
- Free tier with no card required rather than a trial that starts billing
- Never constructs email addresses, only returns published ones from company pages
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
|---|
| DR (Domain Rating by Ahrefs) | 77 ● no change since last check | Not checked yet ● no change since last check |
|---|
| Trust Flow (Majestic) | 32 | 0 |
|---|
| Citation Flow (Majestic) | 51 | 18 |
|---|
| Referring domains (Majestic) | 4219 | 5 |
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5 details filled in for both companies.
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