What is the difference between a real estate CRM and a generic CRM?

A generic CRM manages contacts and deals, while a real estate CRM manages leads from property portals, tracks site visits, handles unit-level inventory, generates GST invoices, and tracks channel partner commissions within a single workflow built specifically for how property sales work in India.

Can this integrate with 99acres, MagicBricks, and Housing.com?

Yes. The platform builds direct API integrations with major Indian property portals so leads are captured automatically, assigned to the right team member, and entered into the pipeline without any manual import. Portal-wise lead performance is tracked separately so you can see your cost per lead by source.

How does AI lead scoring work in the platform?

Each incoming lead is evaluated on factors including source quality, response time, inquiry type, property budget, engagement history, and stage of intent. The system assigns a score that helps your team prioritise which leads to call first so high-intent leads are not sitting behind low-intent ones in the queue.

Is this a SaaS subscription or a one-time build?

It operates on a hybrid model. You can purchase a one-time licence and deploy it on your own server with no mandatory recurring subscription, unlimited users, and full data control. Alternatively, the annual SaaS plan provides the same CRM on managed cloud hosting, with updates and maintenance included.

How long does it take to go live?

For the Starter plan, typical delivery is 3 to 4 weeks. For the Professional plan, typical delivery is 6 to 10 weeks from requirement sign-off to launch, including custom development, portal integrations, data migration from existing systems, and team training.

CRM

OSPL Real Estate CRM

AI-powered real estate CRM for Indian builders, agents, and channel partners

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26DR by Ahrefs no change since last check
2016founded

Ahrefs Domain Rating listed 6 Nov 2026, relisted 2 Nov 2026.

Cloud-based and self-hosted real estate CRM with AI lead scoring, WhatsApp integration, portal connectivity, and GST invoicing for Indian property teams.

What it is

Screenshot of the OSPL Real Estate CRM homepage

OSPL Real Estate CRM: the homepage

OSPL Real Estate CRM is a purpose-built customer relationship management platform designed specifically for Indian real estate workflows. It manages leads from property portals like 99acres, MagicBricks, and Housing.com, automatically capturing and assigning them without manual import. The system uses AI to score leads based on source quality, response time, budget, and engagement history to help teams prioritize high-intent prospects.

The platform handles the full sales lifecycle with features including site visit scheduling, automated follow-ups and callbacks, one-click calling with recording, WhatsApp communication logging, and email integration. It provides real-time inventory tracking at the unit level, tracks project-wise lead pipelines, generates GST-compliant invoices, and automatically calculates sales commissions.

OSPL offers a hybrid deployment model: a SaaS subscription with cloud hosting, or a one-time license for self-hosted deployment with unlimited users and full data control. It includes role-based access for different teams (builders, agents, telecallers, channel partners, finance), mobile-responsive dashboards, and revenue forecasting by project.

Listed capabilities

AI lead scoring based on source, behaviour, engagement, and budget
WhatsApp integration for brochures, payments, and follow-up messages
Direct API integrations with 99acres, MagicBricks, Housing.com for automatic lead capture
Automated follow-up sequences and callback reminders
One-click calling with automatic recording and logging
Email drip sequences with open and click tracking
Unit-level inventory tracking with real-time availability updates
GST-compliant invoicing and payment milestone tracking
Automatic commission calculation based on configurable structures
Revenue forecasting by project and team

Pricing

Pricing model: Freemium

SaaS plans: Starter ₹30,000/year (1-5 employees), Business ₹45,000/year (6-10 employees), Business Plus ₹50,000+/year (11+ employees). Self-hosted one-time purchase and custom enterprise builds available.

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