AI-powered real estate CRM for Indian builders, agents, and channel partners
Stage
Not given
Established
Founded
Not given
2016
Based in
GB
IN
Pricing model
Freemium
Freemium
Pricing
Creators: Free (with no card required), Starter £99/month, Pro £299/month. Brands: £999/month. Agencies: £1,999/month. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. Storage add-on from £9/month.
SaaS plans: Starter ₹30,000/year (1-5 employees), Business ₹45,000/year (6-10 employees), Business Plus ₹50,000+/year (11+ employees). Self-hosted one-time purchase and custom enterprise builds available.
Key features
Deals pipeline with deliverables and timelines
Contracts with e-signature
Email inbox integration with Gmail or Outlook
Video meetings with guest links and screen share
Invoicing with Stripe payment links
Live media kit at herduk.co.uk/yourname
Video editor with trimming, captioning and grading
Expenses and tax-ready financials
AI lead scoring based on source, behaviour, engagement, and budget
WhatsApp integration for brochures, payments, and follow-up messages
Direct API integrations with 99acres, MagicBricks, Housing.com for automatic lead capture
Automated follow-up sequences and callback reminders
One-click calling with automatic recording and logging
Email drip sequences with open and click tracking
Unit-level inventory tracking with real-time availability updates
GST-compliant invoicing and payment milestone tracking
Automatic commission calculation based on configurable structures
Revenue forecasting by project and team
What makes it different
Agency commission split taken automatically from payments via Stripe Connect
Purpose-built for Indian real estate workflows instead of generic CRM adaptation
Hybrid deployment model: choose between SaaS with managed hosting or one-time self-hosted license
Direct native integrations with major Indian property portals (99acres, MagicBricks, Housing.com)
Fully mobile-responsive platform optimized for field agents and telecallers
Role-based access control tailored to different team functions within real estate operations
Herd
OSPL Real Estate CRM