Lead generation
Mouf
Referrals that pay
- 0community votes
- 0DR by Ahrefs no change since last check
Ahrefs Domain Rating listed 6 Nov 2026, relisted 25 Oct 2026.
A referral platform that connects local businesses with people who recommend them. Businesses pay per accepted lead, and referrers earn commissions based on
What it is
Mouf: the homepage
Mouf is a word-of-mouth referral platform for local businesses. Businesses set a flat price per lead, pay only for leads they accept, and keep all sales revenue. Referrers, called Power Partners, earn commissions when businesses accept their referrals, with earnings determined by their tier (Rising at 50%, Trusted at 75%, or Champion at 100% of the business price). Every lead must confirm they want to be contacted before details are shared with the business. There are no subscription fees, setup fees, or Mouf fees until December 31, 2026 (normally 18% of partner earnings, minimum $1 per lead). Partners can cash out earnings directly to their bank account.
Listed capabilities
- All referrals must confirm before contact details are shared
- No subscription, setup fee, or monthly fees
- Pay only for accepted leads
- Partner payouts through Stripe
- Mobile app available on iPhone and Android
- Reason-based lead rejection with appeal option
- Business verification before receiving leads
- Contact details encrypted and private
Pricing
Pricing model: Paid
Businesses pay per accepted lead at a price they set. During the testing period until December 31, 2026, Mouf charges 0% fee (normally 18% of partner earnings, minimum $1.00 per lead). Example: a business setting $100 per lead pays Rising partners $50, Trusted partners $75, or Champions $100 per acc
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Mouf metrics
| Metric | Value |
|---|---|
| Domain Rating | 0 no change since last check |
| Trust Flow | 1 no change since last check |
| Citation Flow | 20 no change since last check |
| Referring domains | 5 no change since last check |
| External backlinks | 39 no change since last check |
Ahrefs Domain Rating listed 6 Nov 2026, relisted 25 Oct 2026. Listed under topic: Computers/Programming/Languages (1). Majestic listed 25 Oct 2026, relisted 25 Oct 2026. Link data listed by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
Mouf domain listing data
Show the listing data
| Domain age | 1 month |
|---|---|
| Registered | |
| Expires | |
| Registrar | GoDaddy.com, LLC |
| DNSSEC | Not signed |
Mouf launch receipt entry
| Measure | At launch, then latest |
|---|---|
| Domain Rating (Ahrefs) | 0 to 0 no change since launch 25 Oct 2026, then 5 Nov 2026 |
| Trust Flow (Majestic) | 1 first measured 25 Oct 2026 |
| Referring domains (Majestic) | 5 first measured 25 Oct 2026 |
Day 12 since launch. Next receipt: day 30, 24 Nov 2026. We show what changed, not what caused it: many things affect these numbers. Nothing here is estimated.
Before you launch
The playbook on SaaS Directory List lists what to prepare, what to post on launch day and where else to list your product.
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Quick answers
Who decides what a lead costs?
The business sets the price for each service. This price represents what a Champion partner earns, while Rising and Trusted partners earn less based on their tier, and Mouf's fee is added on top.
What is Mouf's fee?
Mouf charges 18% of what the partner earns (minimum $1.00 per lead), charged only when a business accepts a lead. Until December 31, 2026, it is 0% while they test.
What if no partners send me leads?
Businesses don't pay anything. They can try a higher price, invite customers who already recommend them, or run a bonus period to attract more referrals.
What happens if a referral doesn't result in a sale?
Businesses should price leads based on their conversion rate. For example, if a business is happy to pay $300 for a customer and closes about 1 in 3 referrals, they should set their price at $100 per lead.
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Mouf has a free listing. The owner can unlock the full profile with a paid launch for $5:
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