Product analytics
ETF Insider
Financial data visualization and organization tool for ETF and mutual fund portfolio analysis
- 0community votes
- 22DR by Ahrefs no change since last check
Ahrefs Domain Rating listed 6 Nov 2026, relisted 11 Oct 2026.
ETF Insider helps investors visualize and optimize their portfolios by breaking down ETFs and mutual funds into underlying holdings, identifying overlaps
What it is
ETF Insider: the homepage
ETF Insider is a data-driven portfolio analytics and optimization platform that enables investors to visualize, analyze and optimize their portfolios. Rather than focusing on surface-level attributes of ETFs and mutual funds, it examines underlying holdings and organizes that data to help investors navigate overlapping layers. The platform uses advanced data visualization tools including Sankey diagrams, correlation matrices, and efficient frontier charts to transform complex financial data into actionable insights. Investors can assess overlaps, factor exposures, and concentration risks, and make fine allocation adjustments to optimize for diversification and efficiency. The platform supports ETFs, mutual funds, and stocks, with coverage of US-listed assets and international equities. Data is sourced primarily from the SEC Edgar system and is updated quarterly based on fund filing submissions.
Listed capabilities
- Sankey diagrams for portfolio visualization
- Correlation matrix analysis
- Customizable visualizations
- Drill-down analysis by asset class and geography
- Real-time data feeds
- Portfolio overlap detection
- Efficient frontier optimization chart
- International asset coverage
- CSV portfolio import
- Export to Excel
Pricing
Pricing model: Freemium
Free plan includes basic financial data visualizations, interactive visualizations for ETFs and mutual funds, up to 4 saved portfolios, and limited full holdings data. Pro plan at $14/month includes everything in the free plan plus unlimited full holdings data, export to Excel, and unlimited saved p
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ETF Insider metrics
| Metric | Value |
|---|---|
| Domain Rating | 22 no change since last check |
| Trust Flow | 18 no change since last check |
| Citation Flow | 25 no change since last check |
| Referring domains | 137 no change since last check |
| External backlinks | 2,008 no change since last check |
Ahrefs Domain Rating listed 6 Nov 2026, relisted 11 Oct 2026. Listed under topic: Sports/Soccer (18). Majestic listed 11 Oct 2026, relisted 11 Oct 2026. Link data listed by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
ETF Insider domain listing data
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ETF Insider launch receipt entry
| Measure | At launch, then latest |
|---|---|
| Domain Rating (Ahrefs) | 22 to 22 no change since launch 11 Oct 2026, then 6 Nov 2026 |
| Trust Flow (Majestic) | 18 first measured 11 Oct 2026 |
| Referring domains (Majestic) | 137 first measured 11 Oct 2026 |
Day 26 since launch. Next receipt: day 30, 10 Nov 2026. We show what changed, not what caused it: many things affect these numbers. Nothing here is estimated.
Before you launch
The playbook on SaaS Directory List lists what to prepare, what to post on launch day and where else to list your product.
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Quick answers
How much does ETF Insider cost?
ETF Insider is free to use. There is also a Pro plan at $14 per month for advanced features like unlimited full holdings data and Excel export.
What types of assets can I add to my portfolio?
You can add ETFs, mutual funds, and stocks. You can also add non-US assets that are listed on US exchanges, but assets that are not listed in the US are not currently supported.
How often is the holdings data updated?
The holdings data is updated quarterly based on filing submissions to the SEC. Most data comes from the SEC Edgar system, with additional data collected manually from fund issuer websites.
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ETF Insider has a free listing. The owner can unlock the full profile with a paid launch for $5:
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- Demo video (locked)
- Dofollow website link (locked)
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