ETF Insider vs Privatrak

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

ETF Insider compared with Privatrak
Detail	ETF Insider	Privatrak
What it does	Financial data visualization and organization tool for ETF and mutual fund portfolio analysis	Privacy-first product analytics without cookies
Stage	Not given	Startup
Founded	Not given	2025
Based in	US	US
Pricing model	Freemium	Not given
Pricing	Free plan includes basic financial data visualizations, interactive visualizations for ETFs and mutual funds, up to 4 saved portfolios, and limited full holdings data. Pro plan at $14/month includes everything in the free plan plus unlimited full holdings data, export to Excel, and unlimited saved p	Free: up to 10,000 events/month. Starter: $19/month for up to 100,000 events/month. Pro: $79/month for up to 1,000,000 events/month. Enterprise: custom pricing for unlimited events.
Key features	Sankey diagrams for portfolio visualization Correlation matrix analysis Customizable visualizations Drill-down analysis by asset class and geography Real-time data feeds Portfolio overlap detection Efficient frontier optimization chart International asset coverage CSV portfolio import Export to Excel	AI Assistant - ask questions about your analytics in plain language
What makes it different	Analyzes underlying holdings of ETFs and mutual funds, not just surface-level attributes Makes institutional-grade portfolio analysis tools accessible to retail investors Comprehensive holdings data beyond top 15 positions shown by competitors Supports multiple asset types including ETFs, mutual funds, stocks, and international equities	No cookies, fingerprinting or stored IP addresses - privacy built into architecture Visual Element Picker for no-code tracking in seconds AI assistant integration with Claude, Codex and Cursor for automated insights Instant setup - one script and analytics running in minutes
Community votes	0	0
DR (Domain Rating by Ahrefs)	22 no change since last check	4 +1 (up) since last check
Trust Flow (Majestic)	18	7
Citation Flow (Majestic)	25	28
Referring domains (Majestic)	137	25

5 details filled in for both companies.

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