ActiveCampaign

What it is

Marketing automation platform that helps over 180,000 businesses automate customer journeys across email, SMS, WhatsApp and other channels with AI-powered autonomous marketing.

ActiveCampaign: the homepage

Quick answers

1. What is ActiveCampaign?

   ActiveCampaign is an intelligent marketing automation platform that helps over 180,000 customers get more out of their marketing and sales campaigns. It provides everything needed to create optimized customer experiences by automating tedious behind-the-scenes processes to deliver more engaging interactions across the customer journey, with integrated AI and machine learning capabilities.

2. How does ActiveCampaign work?

   ActiveCampaign works through site tracking, app integrations, and artificial intelligence. Users set up their account, enable site tracking, create lists, import contacts, segment contacts, build automations, and create sales pipelines to manage their marketing and sales processes.

3. Is ActiveCampaign a CRM?

   ActiveCampaign is a marketing and sales automation platform that includes a CRM built for small-medium-sized businesses. The CRM can be enhanced with two add-ons: Pipelines and Pipelines & Sales Engagement, allowing users to choose the features that matter most to their team.

4. When was ActiveCampaign founded?

   ActiveCampaign was founded in 2003 by Jason VandeBoom. It started as on-premise software with multiple marketing solutions and transitioned to a cloud-based SaaS model focused on marketing automation.