Keap® vs ActiveCampaign

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Keap® compared with ActiveCampaign
Detail	Keap®	ActiveCampaign
What it does	Small Business CRM & Automation Platform	Autonomous marketing platform for email, SMS, WhatsApp and more
Stage	Established	Not given
Founded	Not given	2003
Based in	US	US
Pricing model	subscription	Not given
Pricing	Keap® starts at $299 per month (billed at $2,988 per year). Text marketing has multiple pricing tiers starting at Tier 1 (included with subscription) with 500 messages, up to Tier 6 at $279/month with 25,000 messages. Additional messages are billed at $0.015 per message.	Not given
Key features	CRM and contact management Email marketing Integrations with 5,000+ apps	Email marketing automation Marketing automation workflows AI-powered campaign creation Segmentation and personalization 1000+ app integrations ChatGPT and Claude integration
What makes it different	Drag-and-drop automation builder Built specifically for small businesses 20+ years of small business experience Includes customer success manager and implementation services Pre-built proven automation templates	94.2% email deliverability rate, rated #1 in industry Saves customers 10 hours per week on marketing activities AI autonomously builds and optimizes campaigns Build campaigns 8x faster with AI 98% SMS open rates with 90% read within 3 minutes
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	83 no change since last check	91 no change since last check
Trust Flow (Majestic)	35	71
Citation Flow (Majestic)	55	63
Referring domains (Majestic)	7717	38243

4 details filled in for both companies.

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