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Privisy vs Merchant Checkpoint

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Privisy compared with Merchant Checkpoint
DetailPrivisy logo PrivisyMerchant Checkpoint logo Merchant Checkpoint
What it doesIndependent CCPA/CPRA compliance audit of website tracking and privacy disclosures Check your store's public pages against Google Merchant Center policies
StageNot given Startup
FoundedNot given Not given
Based inNot given Not given
Pricing modelNot given Not given
PricingFree Audit: $0 (grade, section scores, check names and severity); Single Audit: $49 one-time (unlocks evidence, tracker names, fixes for one audit); Continuous Monitoring: $348 per year (automatic weekly re-audit of one domain). Free tier: summary scan with top 3 items. Monitor: $49/month with weekly automated rescans and email reports. Rescue: $149 one time for stores already suspended or warned, including step-by-step fix instructions and one automated rescan 7 days later.
Key features
  • 62 checks across UI, trackers, Global Privacy Control, and privacy policy
  • No code installation required; scans public-facing pages externally
  • Global Privacy Control (GPC) signal validation
  • Privacy policy substance review with 34 checks
  • Automatic weekly re-audit for configuration drift detection
  • Do Not Sell link and consent banner compliance checks
  • Scans updated for 2026 CCPA/CPRA enforcement landscape
  • Public page scanning without store login access
  • 55 compliance checks across 8 categories
  • Step-by-step fix instructions per issue
  • Links to relevant Google policy pages
  • Template text for missing policy sections
What makes it different
  • Independent external verification, not a report from the vendor being graded
  • Identifies configuration drift where vendor setup no longer matches live site behavior
  • Cites specific CCPA sections behind every compliance issue
  • Requires no store or Merchant Center access, using only public pages
  • Scans complete within about one minute while respecting robots.txt
  • Honest communication about limitations and what cannot be detected
Community votes00
DR (Domain Rating by Ahrefs)30 +11 (up) since last checkNot checked yet no change since last check
Trust Flow (Majestic)60
Citation Flow (Majestic)2410
Referring domains (Majestic)571

4 details filled in for both companies.

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