Compliance & audits
Merchant Checkpoint
Check your store's public pages against Google Merchant Center policies
- 0community votes
- 0DR by Ahrefs no change since last check
Ahrefs Domain Rating listed 6 Nov 2026, relisted 30 Oct 2026.
A public scan of Shopify stores against Google Merchant Center policies, identifying compliance issues without requiring store access.
What it is

Merchant Checkpoint: the homepage
Merchant Checkpoint scans the public pages of Shopify stores to check compliance with Google Merchant Center policies. The tool performs 55 checks across 8 groups covering site setup, contact information, returns, shipping, policies, product data and markup, pricing, and claims and checkout. It reads only public pages without requiring login to the store or Merchant Center account.
The service identifies three types of findings: confirmed problems, items worth checking (possible issues that cannot be verified), and unverified items (pages that could not be read). Results are delivered by email with links to the relevant Google pages and step-by-step fix instructions. The company offers both a free summary scan and paid monitoring plans.
Listed capabilities
- Public page scanning without store login access
- 55 compliance checks across 8 categories
- Step-by-step fix instructions per issue
- Links to relevant Google policy pages
- Template text for missing policy sections
Pricing
Free tier: summary scan with top 3 items. Monitor: $49/month with weekly automated rescans and email reports. Rescue: $149 one time for stores already suspended or warned, including step-by-step fix instructions and one automated rescan 7 days later.
Follow Merchant Checkpoint for an email about each milestone, update and new product they post, in a daily summary.
Merchant Checkpoint metrics
| Metric | Value |
|---|---|
| Domain Rating | 0 no change since last check |
| Trust Flow | 0 no change since last check |
| Citation Flow | 10 no change since last check |
| Referring domains | 1 no change since last check |
| External backlinks | 1 no change since last check |
Ahrefs Domain Rating listed 6 Nov 2026, relisted 30 Oct 2026. Majestic listed 30 Oct 2026, relisted 30 Oct 2026. Link data listed by Majestic. Trust Flow, Citation Flow and Topical Trust Flow are trademarks of Majestic-12 Ltd.
Merchant Checkpoint domain listing data
Show the listing data
| Domain age | 21 days |
|---|---|
| Registered | |
| Expires | |
| Registrar | Cloudflare, Inc. |
| DNSSEC | Not signed |
Merchant Checkpoint launch receipt entry
| Measure | At launch, then latest |
|---|---|
| Domain Rating (Ahrefs) | 0 to 0 no change since launch 30 Oct 2026, then 5 Nov 2026 |
| Trust Flow (Majestic) | 0 first measured 30 Oct 2026 |
| Referring domains (Majestic) | 1 first measured 30 Oct 2026 |
Day 6 since launch. Next receipt: day 30, 29 Nov 2026. We show what changed, not what caused it: many things affect these numbers. Nothing here is estimated.
Before you launch
The playbook on SaaS Directory List lists what to prepare, what to post on launch day and where else to list your product.
Compare and explore
Quick answers
Is this affiliated with Google or Shopify?
No. Merchant Checkpoint is independent and not affiliated with or endorsed by Google or Shopify.
Do you need access to my store?
No. The service reads public pages only and never logs in to the store or Merchant Center.
What if I am suspended for something you did not find?
A clean scan is not a guarantee and the service cannot see your Merchant Center account. If you were suspended for something not on your public pages, the scan would not show it.
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Merchant Checkpoint has a free listing. The owner can unlock the full profile with a paid launch for $5:
- Founder story (locked)
- Milestones (locked)
- Demo video (locked)
- Dofollow website link (locked)
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