Hoken Pass vs Merchant Checkpoint

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Hoken Pass compared with Merchant Checkpoint
Detail	Hoken Pass	Merchant Checkpoint
What it does	Digital Product Passports for EU SMEs	Check your store's public pages against Google Merchant Center policies
Stage	Not given	Startup
Founded	Not given	Not given
Based in	IT	Not given
Pricing model	Freemium	Not given
Pricing	Free: €0/yr with 3 passports included. Base: €120/yr with 8 passports included. Pro: €240/yr with 15 passports included. Business: €600/yr with 40 passports included. Premium: €1,200/yr with 90 passports included. Enterprise: €3,600/yr with 250 passports included. Corporate: €7,200/yr with 500 passp	Free tier: summary scan with top 3 items. Monitor: $49/month with weekly automated rescans and email reports. Rescue: $149 one time for stores already suspended or warned, including step-by-step fix instructions and one automated rescan 7 days later.
Key features	5 category-specific templates for Fashion, Automotive, Battery, Food and Electronics Blockchain notarization on EOS with SHA-256 hash Qualified eIDAS electronic timestamp QR code and GS1 Digital Link generation Role-based access control with admin, editor and viewer roles Customizable public page with brand colors and logo PDF and JSON export of passports Draft version history and editable drafts	Public page scanning without store login access 55 compliance checks across 8 categories Step-by-step fix instructions per issue Links to relevant Google policy pages Template text for missing policy sections
What makes it different	Qualified eIDAS timestamp provides legal presumption of accuracy across the EU Blockchain SHA-256 hash adds independent integrity proof to passports Free plan with 3 passports, no credit card required 2-minute setup to create first passport Personal data kept off-chain following EDPB Guidelines 02/2025	Requires no store or Merchant Center access, using only public pages Scans complete within about one minute while respecting robots.txt Honest communication about limitations and what cannot be detected
Community votes	0	0
DR (Domain Rating by Ahrefs)	8 +1 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	5	0
Citation Flow (Majestic)	16	10
Referring domains (Majestic)	10	1

4 details filled in for both companies.

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