Formula Foundry vs StepCapture

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Formula Foundry compared with StepCapture
Detail	Formula Foundry	StepCapture
What it does	Excel and Google Sheets formula editor with AI	Turn clicks into instant, editable step-by-step guides
Stage	Not given	Not given
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Not given	Freemium
Pricing	Free plan with ~20 AI generations per month, 1 tab, 3 snippets, and 3 variables. Pro at $9/month (or $7/month billed annually) with unlimited tabs, snippets, variables, and larger AI budget. Business at $15/seat/month (or $12/seat/month billed annually) with shared team snippets, team management, an	Basic: Free forever with 25 captures, shareable link, and 3 Knowledge Base. Pro: $10/month per member (or $8/month billed yearly) with unlimited captures, advanced screenshot customization, and 10 Knowledge Base. Ultimate: $15/month per member (or $12/month billed yearly) with password protection, c
Key features	Multi-line code editor with syntax highlighting and auto-indentation Global variables using @@ notation that update across all formulas Excel to Google Sheets formula translator Visual formula builder for no-code formula creation AI assistant for generating, debugging, and explaining formulas Reusable snippet library with team sharing on Business plan Find and replace within formulas Auto-suggest for formula functions and range names	One-click workflow recording Smart screenshots for every action Detailed action tracking Advanced blur system for sensitive data Secure and simple sharing Knowledge base organization Custom branding options Password-protected sharing AI-powered step descriptions Export to PDF, HTML, and documentation platforms
What makes it different	Multi-line editor makes formulas readable like code instead of squished one-liners Global variables that update 500+ formulas instantly when changed Seamless Excel to Sheets translation without rewriting formulas from scratch AI assistant specialized for spreadsheet formulas, not generic chatbot Team snippet library for approved, audited formulas shared across organization	15x faster documentation creation 5-minute onboarding setup One-click sharing with no attachments needed Fully customizable guides Automatic action logging without manual intervention
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	10 +1 (up) since last check	25 no change since last check
Trust Flow (Majestic)	10	16
Citation Flow (Majestic)	25	17
Referring domains (Majestic)	22	148

4 details filled in for both companies.

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