BorderAudit™ vs Merchant Checkpoint

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

BorderAudit™ compared with Merchant Checkpoint
Detail	BorderAudit™	Merchant Checkpoint
What it does	Automated post-clearance customs audit platform for UK importers	Check your store's public pages against Google Merchant Center policies
Stage	Not given	Startup
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Freemium	Not given
Pricing	Free plan includes overview dashboard and post-clearance audit on your own data with classification, origin and valuation checks. Premium is £149/month or £1,430/year (20% off annual). Partner tier pricing available by RFP.	Free tier: summary scan with top 3 items. Monitor: $49/month with weekly automated rescans and email reports. Rescue: $149 one time for stores already suspended or warned, including step-by-step fix instructions and one automated rescan 7 days later.
Key features	Classification checks against live UK Global Tariff Preferential origin recovery for trade agreement benefits Customs valuation review for freight and assists Continuous monitoring of new entries Audit-risk radar dashboard scoring six risk dimensions Reclaim pipeline tracking from evidence to repayment CDS data reports exportable for HMRC requests 100+ automated checks per entry	Public page scanning without store login access 55 compliance checks across 8 categories Step-by-step fix instructions per issue Links to relevant Google policy pages Template text for missing policy sections
What makes it different	Every entry audited automatically, not sampled Works with existing customs data formats No success fee charged Reclaim preparation and filing handled end-to-end	Requires no store or Merchant Center access, using only public pages Scans complete within about one minute while respecting robots.txt Honest communication about limitations and what cannot be detected
Community votes	0	0
DR (Domain Rating by Ahrefs)	2 +1 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	1	0
Citation Flow (Majestic)	20	10
Referring domains (Majestic)	24	1

4 details filled in for both companies.

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