Flares

What it is

Flares: the homepage

Flares is a competitive intelligence platform designed for B2B teams to monitor competitors automatically. It tracks competitor activity across multiple sources including websites, pricing pages, blogs, social media, job listings, and ads, extracting structured business profiles to detect strategic moves and market shifts. The platform delivers three main outputs: AI-powered competitive reports that surface meaningful changes, weekly action-oriented email digests for decision-makers, and live battlecards for sales teams to use in competitive deals. The platform caters to various roles including product marketers, sales teams, founders, executives, and venture capital investors who need to understand competitive positioning and market dynamics.

Flares emphasizes simplicity and accessibility compared to enterprise alternatives, requiring minimal setup time and offering transparent pricing starting at $59 per month. The platform uses AI to extract business schemas—structured data about what competitors sell, who they target, how they price, and how they position—and alerts users when meaningful changes occur in these schemas, rather than simply tracking keyword mentions.

Quick answers

1. What does the AI actually analyze?

   Flares extracts a structured business profile from competitor websites—what they sell, who they target, how they price, and how they position. The system surfaces changes in this business schema, catching strategic moves that simple keyword alerts miss.

2. How is Flares different from Google Alerts and other competitive intelligence tools?

   Google Alerts catches mentions; Flares catches meaning through structural changes like pricing page rewrites and product tier shifts. Enterprise tools like Crayon and Klue are built for dedicated CI teams with steep learning curves and $500+/mo fees, while Flares is designed for founders and product marketers starting at $59/mo with 30-second setup.

3. What happens during the 14-day free trial?

   The trial converts automatically to a paid plan. Users receive at least 2 digests during the trial to judge the value before being charged. They can cancel anytime with one click and no questions asked.

4. Can I change my plan or add and remove competitors?

   Yes. Users can upgrade or downgrade their plan at any time from account settings, and billing cycle restarts when changing plans. Competitors can be added, swapped, or removed anytime from the dashboard, with no limit on the number tracked beyond 10 requiring custom planning.

5. Is Flares only for SaaS companies?

   No. Flares works for any business with competitors who have an online presence—SaaS, e-commerce, agencies, marketplaces, and services. If competitors maintain a digital presence, Flares can track them.