Xoru vs Pengo
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Xoru compared with Pengo
| Detail | 
Xoru | 
Pengo |
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| What it does | AI social listening for SaaS founders to find buyers and reply in your own voice
| Event intelligence for trade show sellers
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| Stage | Not given
| Startup
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| Founded | Not given
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| Based in | Not given
| US
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| Pricing model | Not given
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| Pricing | Pro: $24/month or $290/year (5-day free trial, no credit card required). Founder: $65/month or $790/year. Growth: $165/month or $1,990/year.
| Not given
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| Key features | - Monitor Reddit, X, Hacker News, LinkedIn, Quora and other platforms for buyer conversations
- Intent filtering to identify high-intent buyer conversations, not just keyword matches
- Sentiment classification tagging mentions as positive, neutral, or negative
- Human approval workflow - you review and edit every reply before posting
- Thread tracking to monitor upvotes, follow-up comments and engagement
- MCP integration with Claude, ChatGPT, and Cursor for querying opportunities and drafting replies
- Ranking Threads feature to identify high-ranking community threads cited by Google and AI search engines
| - Exhibitor directory reading end-to-end with company profiles
- ICP scoring with quoted reasoning for each booth
- Named speakers, panelists and stand contacts from agendas and exhibitor pages
- Company and people search across fairs
- MCP server integration with Claude, Claude Code, Cursor and ChatGPT
- CSV export of exhibitor lists and contacts
- HubSpot and Attio CRM push with sync reporting
- REST API with webhooks at Pro tier and above
- AI-powered question answering from account research
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| What makes it different | - No automated posting - you approve every reply before it goes live, eliminating ban risk
- Filters for buying intent rather than raw keyword matches, reducing alert noise
- Trained on your voice and brand positioning for authentic, non-robotic responses
- Combines immediate lead generation with long-term AI search visibility through cited threads
| - Quotes reasoning behind ICP scores so users can verify or overrule in seconds
- Free tier with no card required rather than a trial that starts billing
- Never constructs email addresses, only returns published ones from company pages
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 6 ▲ +1 (up) since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 4 | 0 |
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| Citation Flow (Majestic) | 18 | 18 |
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| Referring domains (Majestic) | 11 | 5 |
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3 details filled in for both companies.
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