Selectrace vs UnlockMerchantCenter

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Selectrace compared with UnlockMerchantCenter
Detail	Selectrace	UnlockMerchantCenter
What it does	Vendor and technology selection with a weighted scorecard	Free Google Merchant Center suspension checker and audit tool
Stage	MVP	Not given
Founded	Not given	Not given
Based in	Not given	Not given
Pricing model	Free trial	Freemium
Pricing	Free during beta for all organizations. First 10 organizations receive 6 additional free months as founding members after beta ends. Paid plans (Starter, Team, Enterprise) planned for after beta, coming soon.	Free scan with score and top issues. Paid monthly plans: Starter $49 (1 store audit/month), Growth $149 (5 store audits/month), Agency $299 (10 store audits/month), Scale $799 (30 store audits/month).
Key features	Weighted criteria scoring with category grouping Locked weights after scoring starts Role-based access control (Owner, Admin, Evaluator, Viewer) Reusable criteria templates across projects	Automated compliance scanning of public storefronts AI-powered deep analysis on paid plans Policy violation detection Google Merchant Center vs store comparison Product data and price checks Shopify product feed scan on Agency and Scale plans Report export on Agency and Scale plans Priority email support on Agency plan Dedicated account manager on Scale plan
What makes it different	Tamper-proof audit trail built for ISO 26262, ASPICE and internal audits Immutable decision records that cannot be altered after approval Blind scoring to ensure unbiased evaluation before comparison Weights lock automatically when scoring begins	Free scan with no email required upfront, showing score and top 3 issues before deciding to pay Independent tool not affiliated with Google, focused solely on public store compliance Actionable fix instructions prioritized by issue severity Unlimited free re-scans on active subscription Done-for-you services available for suspension fix, website enhancement, and product feed cleanup
Community votes	0	0
DR (Domain Rating by Ahrefs)	Not checked yet no change since last check	11 no change since last check
Trust Flow (Majestic)	0	3
Citation Flow (Majestic)	15	6
Referring domains (Majestic)	2	3

5 details filled in for both companies.

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