| What it does | AI-powered real estate CRM for Indian builders, agents, and channel partners
| CRM for MCA brokers, ISOs, funders and business lenders
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| Stage | Established
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| Founded | 2016
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| Based in | IN
| US
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| Pricing model | Freemium
| Paid
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| Pricing | SaaS plans: Starter ₹30,000/year (1-5 employees), Business ₹45,000/year (6-10 employees), Business Plus ₹50,000+/year (11+ employees). Self-hosted one-time purchase and custom enterprise builds available.
| Core: $69 per user per month (billed monthly). Pro: $99 per user per month (billed monthly). Setup fee: $999, waived through December 31. AI statement parsing: $0.05 per page on Core, $0.03 on Pro. AI reads of lender replies: $0.05 per read on Core, Pro includes 500 per month then $0.05 each. Option
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| Key features | - AI lead scoring based on source, behaviour, engagement, and budget
- WhatsApp integration for brochures, payments, and follow-up messages
- Direct API integrations with 99acres, MagicBricks, Housing.com for automatic lead capture
- Automated follow-up sequences and callback reminders
- One-click calling with automatic recording and logging
- Email drip sequences with open and click tracking
- Unit-level inventory tracking with real-time availability updates
- GST-compliant invoicing and payment milestone tracking
- Automatic commission calculation based on configurable structures
- Revenue forecasting by project and team
| - Bank statement analysis with AI reading of deposits, balances, NSFs and existing positions
- Lender auto-matching with stored criteria and rule-based filtering
- Submission package building with per-lender templates and document tracking
- Offer comparison calculator showing net funds, payback, payment and cost
- Commission tracking with expected versus received, splits and clawbacks
- Renewal eligibility tracking and automation
- Role-based access control with audit logging of all changes
- Data import from CSV, XLSX, current CRM or spreadsheets
- Mobile-responsive interface with tap-to-call and tap-to-email
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| What makes it different | - Purpose-built for Indian real estate workflows instead of generic CRM adaptation
- Hybrid deployment model: choose between SaaS with managed hosting or one-time self-hosted license
- Direct native integrations with major Indian property portals (99acres, MagicBricks, Housing.com)
- Fully mobile-responsive platform optimized for field agents and telecallers
- Role-based access control tailored to different team functions within real estate operations
| - Built specifically for merchant cash advance and business funding, not a generic CRM reshaped for lending
- Published, transparent pricing with no seat minimum and no hidden costs
- Free data migration from current CRM or spreadsheets included with setup
- Your merchants stay yours; no funders, no competing, encrypted data security
- Proof of submission with timestamps and audit trail for every lender contact
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 26 ● no change since last check | 3 ▲ +1 (up) since last check |
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| Trust Flow (Majestic) | 3 | 0 |
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| Citation Flow (Majestic) | 20 | 15 |
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| Referring domains (Majestic) | 95 | 1 |
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OSPL Real Estate CRM
Ferrylend