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ETF Insider vs IconBattle

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

ETF Insider compared with IconBattle
Detail ETF InsiderIconBattle logo IconBattle
What it doesFinancial data visualization and organization tool for ETF and mutual fund portfolio analysis Blind app icon testing for developers
StageNot given Not given
FoundedNot given Not given
Based inUS Not given
Pricing modelFreemium Freemium
PricingFree plan includes basic financial data visualizations, interactive visualizations for ETFs and mutual funds, up to 4 saved portfolios, and limited full holdings data. Pro plan at $14/month includes everything in the free plan plus unlimited full holdings data, export to Excel, and unlimited saved p Free: Create a public Battle with blind voting and identity reveal. First Look (sponsored placement): From $1 opening bid, each new bid at least $1 higher, no preset maximum.
Key features
  • Sankey diagrams for portfolio visualization
  • Correlation matrix analysis
  • Customizable visualizations
  • Drill-down analysis by asset class and geography
  • Real-time data feeds
  • Portfolio overlap detection
  • Efficient frontier optimization chart
  • International asset coverage
  • CSV portfolio import
  • Export to Excel
  • Create public Battles to collect blind icon preferences
  • Shareable Battle links and cards
  • Live voting pool with real users
  • Preference results after reaching vote threshold
  • Optional sponsored First Look placement
What makes it different
  • Analyzes underlying holdings of ETFs and mutual funds, not just surface-level attributes
  • Makes institutional-grade portfolio analysis tools accessible to retail investors
  • Comprehensive holdings data beyond top 15 positions shown by competitors
  • Supports multiple asset types including ETFs, mutual funds, stocks, and international equities
  • Blind testing removes brand and name bias from icon decisions
  • First impression feedback before App Store submission
  • Public voting from real users provides actionable signals
Community votes00
DR (Domain Rating by Ahrefs)22 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)180
Citation Flow (Majestic)2513
Referring domains (Majestic)1371

5 details filled in for both companies.

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