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ETF Insider vs Crossendor

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

ETF Insider compared with Crossendor
Detail ETF InsiderCrossendor logo Crossendor
What it doesFinancial data visualization and organization tool for ETF and mutual fund portfolio analysis Advertising intelligence platform for finding winning products and untapped markets
StageNot given MVP
FoundedNot given Not given
Based inUS PT
Pricing modelFreemium Freemium
PricingFree plan includes basic financial data visualizations, interactive visualizations for ETFs and mutual funds, up to 4 saved portfolios, and limited full holdings data. Pro plan at $14/month includes everything in the free plan plus unlimited full holdings data, export to Excel, and unlimited saved p Free plan with winning ads and top keywords. Starter €29.90/month (500 credits), Pro €49.90/month (1,000 credits), Scale €99.90/month (2,200 credits). All plans include 3-day free trial, no card required. Credits: 40 per market for live arbitrage checks with 100 fresh ads.
Key features
  • Sankey diagrams for portfolio visualization
  • Correlation matrix analysis
  • Customizable visualizations
  • Drill-down analysis by asset class and geography
  • Real-time data feeds
  • Portfolio overlap detection
  • Efficient frontier optimization chart
  • International asset coverage
  • CSV portfolio import
  • Export to Excel
  • Daily feed of winning ads from Meta and TikTok with performance ratings
  • Visual AI product matching across markets and languages
  • Arbitrage checks to find countries without competition
  • Trending keywords by niche with Google and Amazon search data
  • Morning digest with new winners and rising keywords
  • Meta Ad Library link import for custom ad checks
  • Coverage of eight ecommerce markets
  • Ad scoring based on run time, versions, advertiser size and shop legitimacy
  • TikTok ad ratings by click-through rank and engagement
  • Unmet demand detection for unsearched products
What makes it different
  • Analyzes underlying holdings of ETFs and mutual funds, not just surface-level attributes
  • Makes institutional-grade portfolio analysis tools accessible to retail investors
  • Comprehensive holdings data beyond top 15 positions shown by competitors
  • Supports multiple asset types including ETFs, mutual funds, stocks, and international equities
  • Only shows ads that kept running with reasons for why they win
  • Combines eight sources of keyword data including Google, Amazon and TikTok
  • Three-item morning routine with no dashboard or learning curve
  • Identifies where winning products have zero local competition
Community votes00
DR (Domain Rating by Ahrefs)22 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)180
Citation Flow (Majestic)2510
Referring domains (Majestic)1371

6 details filled in for both companies.

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