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Distro vs Pengo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Distro compared with Pengo
DetailDistro logo DistroPengo logo Pengo
What it doesB2B GTM platform for cold email, LinkedIn outreach and AI search Event intelligence for trade show sellers
StageNot given Startup
FoundedNot given Not given
Based inNot given US
Pricing modelNot given Not given
PricingGrowth plan: $49/month (1 business, 5 sender mailboxes, 300 AI writing credits/month, 12 published articles/month); Scale plan: $97/month (unlimited businesses, unlimited sender mailboxes, 1,000 AI writing credits/month, 30 published articles/month). 3-day free trial of Scale plan with no credit car Not given
Key features
  • GTM strategy: analyzes your website to build a go-to-market plan with ideal customer profile, buyers, positioning and channels
  • Cold email: personalized sequences sent from your own Gmail or Google Workspace account with built-in pacing and safety limits
  • LinkedIn outreach: buyer intent signals, competitor watchlists, and automated sequences that run in your own browser
  • SEO and AI search content: publishes articles to your blog targeted at searches your buyers make on Google and AI assistants
  • Distro Copilot: identifies buyer intent signals on X, LinkedIn and Reddit with suggested outreach angles
  • Auto-reply for interested prospects: on Scale plan, Distro can answer interested buyers with your booking link automatically
  • Multi-channel inbox: unified view of all email and LinkedIn conversations in one place
  • Performance tracking: monitor reply rates, opens, clicks, bounces and unsubscribes per campaign
  • Multiple CMS integrations: auto-publish to WordPress, Webflow, Shopify, Ghost, Medium, Dev.to, Hashnode and others
  • Approval workflows: all campaigns drafted for your review before sending, with option to enable autopilot
  • Exhibitor directory reading end-to-end with company profiles
  • ICP scoring with quoted reasoning for each booth
  • Named speakers, panelists and stand contacts from agendas and exhibitor pages
  • Company and people search across fairs
  • MCP server integration with Claude, Claude Code, Cursor and ChatGPT
  • CSV export of exhibitor lists and contacts
  • HubSpot and Attio CRM push with sync reporting
  • REST API with webhooks at Pro tier and above
  • AI-powered question answering from account research
What makes it different
  • Founder-first design: built specifically for founder-led teams who need to handle growth themselves without hiring a sales team
  • Your own accounts: runs cold email from your Gmail and LinkedIn from your own browser, not on shared infrastructure
  • Unified GTM system: integrates cold email, LinkedIn, SEO and AI search into one plan that learns and improves together
  • Intent-driven targeting: identifies and prioritizes high-intent buyers based on engagement signals, not just lists
  • AI visibility in ChatGPT, Perplexity, Gemini and Claude: content optimized to get your business cited and recommended by major AI assistants
  • Quotes reasoning behind ICP scores so users can verify or overrule in seconds
  • Free tier with no card required rather than a trial that starts billing
  • Never constructs email addresses, only returns published ones from company pages
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)29 −1 (down) since last checkNot checked yet no change since last check
Trust Flow (Majestic)180
Citation Flow (Majestic)2618
Referring domains (Majestic)25625

3 details filled in for both companies.

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