Digital Anumati vs Merchant Checkpoint

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Digital Anumati compared with Merchant Checkpoint
Detail	Digital Anumati	Merchant Checkpoint
What it does	DPDP Consent Management Platform built for India	Check your store's public pages against Google Merchant Center policies
Stage	Not given	Startup
Founded	Not given	Not given
Based in	IN	Not given
Pricing model	Freemium	Not given
Pricing	Free plan: 3,000 consent collections/month, 500 data collections/month, 1 website, ₹0 forever. Growth plan: ₹9,999/month with 50,000 consent collections, 5,00,000 consent checks, 10,000 data collections/month, 5 websites. Enterprise: custom pricing with unlimited collections, high-availability clust	Free tier: summary scan with top 3 items. Monitor: $49/month with weekly automated rescans and email reports. Rescue: $149 one time for stores already suspended or warned, including step-by-step fix instructions and one automated rescan 7 days later.
Key features	Immutable, cryptographically protected consent audit ledger with tamper-evidence Data Principal portal for self-service consent management and rights requests Automated data discovery and classification across databases and cloud platforms Cookie consent management and cookie governance DPDP-native notices and consent workflows in 22 Indian languages Breach notification and grievance management workflows REST APIs, Web SDK, Mobile SDK, and iFrame integration options	Public page scanning without store login access 55 compliance checks across 8 categories Step-by-step fix instructions per issue Links to relevant Google policy pages Template text for missing policy sections
What makes it different	Purpose-built for DPDP Act 2023 compliance in India, not retrofitted from GDPR frameworks Single unified platform combining consent capture, audit trails, and DPO tooling instead of stitched vendor solutions Immutable, cryptographically protected consent ledger with blockchain anchoring for regulatory-grade audit evidence Support for 22 Indian languages with localized consent workflows for diverse user bases Industry-specific solutions for BFSI, healthcare (ABDM-aligned), and education with pre-built compliance templates	Requires no store or Merchant Center access, using only public pages Scans complete within about one minute while respecting robots.txt Honest communication about limitations and what cannot be detected
Community votes	0	0
DR (Domain Rating by Ahrefs)	46 +20 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	18	0
Citation Flow (Majestic)	31	10
Referring domains (Majestic)	451	1

4 details filled in for both companies.

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