CertAssist vs Merchant Checkpoint

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

CertAssist compared with Merchant Checkpoint
Detail	CertAssist	Merchant Checkpoint
What it does	Simple, smart compliance certification	Check your store's public pages against Google Merchant Center policies
Stage	Startup	Startup
Founded	Not given	Not given
Based in	AU	Not given
Pricing model	Paid	Not given
Pricing	$225/month or $2,475/year (limited-time CERTIFY offer; normally $375/month or $3,999/year). All frameworks, features, unlimited assessments and team members included. No setup fee, no per-seat charge, no per-framework charge.	Free tier: summary scan with top 3 items. Monitor: $49/month with weekly automated rescans and email reports. Rescue: $149 one time for stores already suspended or warned, including step-by-step fix instructions and one automated rescan 7 days later.
Key features	Framework controls laid out on a single board with status and evidence tracking Built-in documentation and evidence checklists per control Statement of Applicability automatically built as you work Progress dashboard with readiness percentage, trend analysis and forecast completion date Read-only auditor access scoped to specific assessments Mandatory multi-factor authentication on every account Support for multiple compliance frameworks included in one price	Public page scanning without store login access 55 compliance checks across 8 categories Step-by-step fix instructions per issue Links to relevant Google policy pages Template text for missing policy sections
What makes it different	No integrations into your systems; evidence is uploaded rather than automatically pulled Workspace designed the way auditors actually read audits for faster, cheaper audits One flat monthly price covering all frameworks, with no per-seat or per-framework charges Affordable alternative to enterprise GRC platforms costing thousands per year	Requires no store or Merchant Center access, using only public pages Scans complete within about one minute while respecting robots.txt Honest communication about limitations and what cannot be detected
Community votes	0	0
DR (Domain Rating by Ahrefs)	2 +1 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	2	0
Citation Flow (Majestic)	27	10
Referring domains (Majestic)	93	1

5 details filled in for both companies.

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