Capsule CRM vs Pengo
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Capsule CRM compared with Pengo
| Detail | 
Capsule CRM | 
Pengo |
|---|
| What it does | CRM Made Simple
| Event intelligence for trade show sellers
|
|---|
| Stage | Established
| Startup
|
|---|
| Founded | Not given
| Not given
|
|---|
| Based in | GB
| US
|
|---|
| Pricing model | Freemium
| Not given
|
|---|
| Pricing | Not given
| Not given
|
|---|
| Key features | - Contact Management
- Sales Pipeline
- Projects
- Tasks & Calendar
- Workflow Automations
- Reporting & Analytics
- Email Integration
- Mobile App
- Social Campaign Management
| - Exhibitor directory reading end-to-end with company profiles
- ICP scoring with quoted reasoning for each booth
- Named speakers, panelists and stand contacts from agendas and exhibitor pages
- Company and people search across fairs
- MCP server integration with Claude, Claude Code, Cursor and ChatGPT
- CSV export of exhibitor lists and contacts
- HubSpot and Attio CRM push with sync reporting
- REST API with webhooks at Pro tier and above
- AI-powered question answering from account research
|
|---|
| What makes it different | - User-friendly interface designed by UX experts
- Centralized customer data management
- Combines simplicity with powerful features
- Affordable for businesses of all sizes
| - Quotes reasoning behind ICP scores so users can verify or overrule in seconds
- Free tier with no card required rather than a trial that starts billing
- Never constructs email addresses, only returns published ones from company pages
|
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| Free plan | Not given
| Not given
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| Open source | Not given
| Not given
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| Platforms | Not given
| Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
|---|
| DR (Domain Rating by Ahrefs) | 77 ▲ +1 (up) since last check | Not checked yet ● no change since last check |
|---|
| Trust Flow (Majestic) | 30 | 0 |
|---|
| Citation Flow (Majestic) | 51 | 18 |
|---|
| Referring domains (Majestic) | 3630 | 5 |
|---|
5 details filled in for both companies.
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