AIMS vs Merchant Checkpoint

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

AIMS compared with Merchant Checkpoint
Detail	AIMS	Merchant Checkpoint
What it does	Shadow AI discovery and EU AI Act compliance platform	Check your store's public pages against Google Merchant Center policies
Stage	Startup	Startup
Founded	Not given	Not given
Based in	IE	Not given
Pricing model	Paid	Not given
Pricing	Watcher €9.99/month (or €99.90/year with 2 months free) for 3 devices; Guardian €19.99/month (or €199.90/year with 2 months free) for 10 devices; Shield €88/month (or €880/year with 2 months free) for unlimited devices. 7-day free trial available; no credit card required to start.	Free tier: summary scan with top 3 items. Monitor: $49/month with weekly automated rescans and email reports. Rescue: $149 one time for stores already suspended or warned, including step-by-step fix instructions and one automated rescan 7 days later.
Key features	Detects over 550 AI tools automatically Automatic EU AI Act risk classification No collection of personal data, URLs, keystrokes or file contents Real-time monitoring across desktop, phone and browser Compliance workflow including AI-literacy training assignment AI usage policy creation and sign-off tracking High-risk register and Art. 50 checklist Device blocking and real-time control Lightweight agent installation with no configuration needed Compliance report export on demand	Public page scanning without store login access 55 compliance checks across 8 categories Step-by-step fix instructions per issue Links to relevant Google policy pages Template text for missing policy sections
What makes it different	Covers desktop apps, web tools, and unknown AI by behavioral patterns simultaneously Does not require employees to know which tools they use or manually report them Fully GDPR-compliant without collecting personal data or content Automatically maps tools to mandatory EU AI Act compliance dates	Requires no store or Merchant Center access, using only public pages Scans complete within about one minute while respecting robots.txt Honest communication about limitations and what cannot be detected
Community votes	0	0
DR (Domain Rating by Ahrefs)	14 no change since last check	Not checked yet no change since last check
Trust Flow (Majestic)	3	0
Citation Flow (Majestic)	21	10
Referring domains (Majestic)	8	1

5 details filled in for both companies.

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