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ADAGuard vs Merchant Checkpoint

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

ADAGuard compared with Merchant Checkpoint
DetailADAGuard logo ADAGuardMerchant Checkpoint logo Merchant Checkpoint
What it doesAccessibility testing that shows you the fix Check your store's public pages against Google Merchant Center policies
StageNot given Startup
FoundedNot given Not given
Based inNot given Not given
Pricing modelFreemium Not given
PricingFree: Unlimited single-page scans, no signup. Starter: $49/month (billed yearly: $40.83/month). Professional: $129/month (billed yearly: $107.50/month). Business: $249/month (billed yearly: $207.50/month). Enterprise: Custom pricing. Free tier: summary scan with top 3 items. Monitor: $49/month with weekly automated rescans and email reports. Rescue: $149 one time for stores already suspended or warned, including step-by-step fix instructions and one automated rescan 7 days later.
Key features
  • Real browser scanning with JavaScript execution
  • 100+ automated checks including axe-core 4.10.2 and 22 custom checkers
  • Site-wide monitoring with scheduled scans
  • Scans pages behind login without sharing passwords
  • GitHub App for pull request accessibility checks
  • VPAT and ACR report generation
  • Multiple report formats: PDF, HTML, CSV, JSON
  • Public page scanning without store login access
  • 55 compliance checks across 8 categories
  • Step-by-step fix instructions per issue
  • Links to relevant Google policy pages
  • Template text for missing policy sections
What makes it different
  • Publishes which criteria are automated and which 15 require manual review
  • Transparent scoring: pages blocked by bot protection are reported as not scanned, never scored incorrectly
  • Free single-page scans with no signup or credit card required
  • Requires no store or Merchant Center access, using only public pages
  • Scans complete within about one minute while respecting robots.txt
  • Honest communication about limitations and what cannot be detected
Community votes00
DR (Domain Rating by Ahrefs)36 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)60
Citation Flow (Majestic)2910
Referring domains (Majestic)271

4 details filled in for both companies.

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