WhatsApp automation and CRM platform for personalized bulk messaging and customer management
WhatsApp group management made simple
Stage
Not given
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Founded
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Based in
IN
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Pricing model
Freemium
Freemium
Pricing
Not given
Free: $0 per month, includes all features (manage unlimited groups, star/search, member insights, add/remove/edit groups and members, direct messaging, send/receive messages via web/API/Claude, number list matching, group activity analytics, MCP server). Enterprise: Custom pricing available upon req
Key features
Send personalized bulk messages from Google Sheets or Excel
Message personalization using spreadsheet data
Rich message formatting with bold, italics and emoji
Send images, videos and documents in bulk
Message templates for quick reuse
Automated scheduling and keyword replies
Contact management with tags and custom fields
Team inbox to prevent duplicate responses
Random time gaps and batch delays to reduce blocking risks
Browse and search all WhatsApp groups in one dashboard
View member names, numbers, and roles
Track member activity and message counts
Send direct messages to up to ten members at once
Create groups, add/remove members, edit group details
Match phone numbers against lists
Group activity analytics
Manage groups via Claude or MCP clients in plain language
API and webhook support for automation
What makes it different
Works directly from Google Sheets and Excel with no additional setup needed
Uses your own WhatsApp number with no per-message costs
Send messages to unsaved numbers without manual contact saving
Official Meta Cloud API support with coexistence mode option
Natural language group management through Claude or MCP integration
All features free forever, including API and MCP server
Simple, non-technical interface designed for regular users, not IT teams
Built-in rate limiting to comply with WhatsApp's messaging limits
SheetWA