Free plan: 450 SERP updates per month, unlimited projects and keywords, no credit card required. Solo plan: $4.95/month with 12,000 SERP updates per month.
Free browser-based tools with no limits; paid services available for specialized engagements including fractional SEO retainers, technical audits, and custom web development (pricing available upon inquiry).
Key features
Daily rank tracking in 185 Google regions and 45 languages
Historical SERP snapshots with top-30 results stored per check
Competitor tracking with traffic and Core Web Vitals comparison
Google AI Overview detection and source attribution
Integrated Similarweb traffic data and AI assistant traffic insights
PageSpeed Insights and Core Web Vitals monitoring with history
Local Google Maps ranking tracking from customizable GPS grids
Page monitoring for Google indexing, status, redirects and load speed
Poisoned SERP detection and automatic rechecking from multiple nodes
REST API and MCP server access for AI assistants on paid plans
687+ free browser-based tools across 16 categories
SEO tools including meta title generator and SERP snippet previewer
Image optimization tools with client-side processing
Developer utilities including JSON formatter and code validators
No login required for most tools
Sub-second load times with passing Core Web Vitals
Open knowledge base with technical playbooks
Fractional search leadership and monthly retainers
Custom web development and tool engineering services
What makes it different
Free forever plan with unlimited projects, keywords and domains—no credit card required
All features available on every plan with no tiered feature restrictions
Live Google SERP data from proprietary in-house infrastructure, not cached or third-party APIs
Built by SEOs for SEOs with deep experience in web scraping and ranking tracking
Anti-agency model connecting directly with senior practitioners instead of junior account managers
Platform creator personally built all 687+ browser tools using vanilla technologies
Browser tools run entirely client-side with zero data retention and privacy
Verified results backed by GA4 and Search Console data from live client engagements
Custom websites and tools built to 95+ Lighthouse scores with zero plugin bloat
SerpDino