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SerpDino vs SiteAssay

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

SerpDino compared with SiteAssay
DetailSerpDino logo SerpDinoSiteAssay logo SiteAssay
What it doesFree SEO rank tracker for Google with daily updates, competitor tracking, and AI Overview monitoring Find local businesses and prove why they need your services with website audits and white-label reports
StageNot given Not given
FoundedNot given Not given
Based inIE Not given
Pricing modelFreemium Freemium
PricingFree plan: 450 SERP updates per month, unlimited projects and keywords, no credit card required. Solo plan: $4.95/month with 12,000 SERP updates per month. Free: 5 searches/month, 3 audits/month. Solo: $49/month (monthly) or $39/month (annual). Pro: $119/month (monthly) or $95/month (annual). Agency: $199/month (monthly) or $159/month (annual). Single reports: $19 per report or $39 for three reports.
Key features
  • Daily rank tracking in 185 Google regions and 45 languages
  • Historical SERP snapshots with top-30 results stored per check
  • Competitor tracking with traffic and Core Web Vitals comparison
  • Google AI Overview detection and source attribution
  • Integrated Similarweb traffic data and AI assistant traffic insights
  • PageSpeed Insights and Core Web Vitals monitoring with history
  • Local Google Maps ranking tracking from customizable GPS grids
  • Page monitoring for Google indexing, status, redirects and load speed
  • Poisoned SERP detection and automatic rechecking from multiple nodes
  • REST API and MCP server access for AI assistants on paid plans
  • Find local businesses by trade and city with public listing data
  • Measure websites against published standards for speed, security, SEO and accessibility
  • White-label reports with your name, logo and color
  • Recheck fixes to verify improvements worked
  • Client portal with score over time and progress tracking
  • AI visibility readiness: check if ChatGPT and other engines can read and cite the site
  • Rank findings by service type: web design, SEO, security or reputation
  • REST API and webhooks for starting audits from your own code
  • Team collaboration with owners, admins and members
  • Schedule recurring audits and monitoring with change alerts
What makes it different
  • Free forever plan with unlimited projects, keywords and domains—no credit card required
  • All features available on every plan with no tiered feature restrictions
  • Live Google SERP data from proprietary in-house infrastructure, not cached or third-party APIs
  • Built by SEOs for SEOs with deep experience in web scraping and ranking tracking
  • Combines business discovery with website auditing in one tool, unlike separate tools that only scan sites you already know about
  • Reports ranked by what the agency sells rather than showing the same findings to all users
  • Measures readiness for AI answers and tracks whether ChatGPT mentions the business
  • White-label with client portal included from Pro plan, replacing need for multiple tools
  • Built for client conversations with accessible reports and evidence for every finding, not for technical SEO analysis
Community votes00
DR (Domain Rating by Ahrefs)10 +1 (up) since last checkNot checked yet
Trust Flow (Majestic)110
Citation Flow (Majestic)330
Referring domains (Majestic)250

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