Find local businesses and prove why they need your services with website audits and white-label reports
Stage
Established
Not given
Founded
2010
Not given
Based in
US
Not given
Pricing model
Freemium
Freemium
Pricing
Free: $0 (10 scans/day, 10 keywords tracked). Pro: $99/month (100 scans/day, self-serve software). Agentic Local: $249/month for one location (done for you, monthly). Enterprise: from $499/month (custom quote). SEO Services: $995/month. Vertical Content Retainer: $2,500/month. Paid media management:
Free: 5 searches/month, 3 audits/month. Solo: $49/month (monthly) or $39/month (annual). Pro: $119/month (monthly) or $95/month (annual). Agency: $199/month (monthly) or $159/month (annual). Single reports: $19 per report or $39 for three reports.
Key features
Free SEO audit with 10 scans per day
Rank tracking for keywords checked weekly
Local rank checker for map pack positions
SEO Chrome extension with on-page analysis
Citation building across 36 directories
AI search optimization for ChatGPT and Google AI Overviews
API and MCP access for all plans
Monthly work approval before changes apply
Weekly market ledger by metro area
Month-to-month billing with no contracts
Find local businesses by trade and city with public listing data
Measure websites against published standards for speed, security, SEO and accessibility
White-label reports with your name, logo and color
Recheck fixes to verify improvements worked
Client portal with score over time and progress tracking
AI visibility readiness: check if ChatGPT and other engines can read and cite the site
Rank findings by service type: web design, SEO, security or reputation
REST API and webhooks for starting audits from your own code
Team collaboration with owners, admins and members
Schedule recurring audits and monitoring with change alerts
What makes it different
Free tier requires no credit card and stays free forever
All prices published on website, no hidden fees
Month-to-month billing with no long-term contracts required
Software you run yourself or agents that need your approval for changes
Trusted for over 15 years with continuous SEO practice since 2010
Combines business discovery with website auditing in one tool, unlike separate tools that only scan sites you already know about
Reports ranked by what the agency sells rather than showing the same findings to all users
Measures readiness for AI answers and tracks whether ChatGPT mentions the business
White-label with client portal included from Pro plan, replacing need for multiple tools
Built for client conversations with accessible reports and evidence for every finding, not for technical SEO analysis
SEO Bandwagon
SiteAssay