Starter: $1,450/month (up to 15 active explorers, unlimited viewer users); Growth: $2,550/month (25 active explorers included, $30/mo for additional explorers); Custom: Contact for custom plans with advanced features and dedicated support.
Key features
RightPrice - test pricing points to find optimal price
RightMessaging - validate landing page copy and messaging
RightPositioning - test positioning against alternatives
RightAudience - identify which buyer segments will convert
RightChannel - determine which channels reach your buyers
RightEngagement - validate cold email and outreach effectiveness
RightAd - test ad creative to stop the scroll
100+ simulated buyers per analysis
Results in 20 minutes
Credit-based model across all products
Explainable AI answers with transparent reasoning
Governed semantic layer with metrics and relationships
Permission-aware access control
No-code analysis and exploration
Integration with Slack and Claude
SQL code blocks and developer tools
Query caching and usage analytics
Automated alerting and recurring reports
What makes it different
Synthetic buyer agents that react honestly, not politely
Validated accuracy tested against real pricing decisions (ChatGPT Plus, ChatGPT Go)
No surveys or customer interviews needed
Covers entire GTM motion in one platform
Early access to new products included in all plans
AI agent that understands governed metrics and definitions without guessing
Metrics that survive product changes and remain consistent
Fully explainable analysis with transparent reasoning chain
Living documents that maintain explainability when shared