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Prefer vs Krillo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Prefer compared with Krillo
DetailPrefer logo PreferKrillo logo Krillo
What it doesGet customers from AI engines, not just search AI visibility for online stores
StageStartup Not given
Founded2025 Not given
Based inIN NL
Pricing modelFree trial Freemium
Pricing$99 per month billed monthly or $79 per month billed annually (save 20%, $948 per year). One plan includes 150 tracked prompts, 30 articles per month, all 5 AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity), and every feature. Add-ons available: +100 tracked prompts for $ Free check: €0. Watch: €49/month or €490/year (14 days free). Fix: €149/month or €1,490/year (14 days money back). Agencies: €490/month for up to 25 stores.
Key features
  • Track AI visibility across ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity
  • Monitor share of voice and sentiment across AI engines
  • Track source citations and domain authority
  • Benchmark against up to 10 competitors per project
  • Action Center with prioritized tasks ranked by impact
  • Track 150 buyer prompts and cover content gaps
  • Publish articles directly to CMS platforms
  • Agent Analytics tracking ChatGPT, Gemini, Claude and Perplexity crawls
  • Weekly measurements of key buying questions
  • Ranking against competitors in category
  • Diagnosis of why competitors win
  • Written fixes for your store
  • Implementation service for changes
  • Sales tracking from AI visitors
  • Buying-guide page creation
  • Undo any change in one click
  • Public Krillo Index rankings
  • Multiple AI assistant measurement
What makes it different
  • Measures visibility across all five major AI engines in one platform
  • Action Center automates execution with AI agents rather than stopping at dashboards
  • Created by founders with 13 years of SEO experience since 2012
  • Measures actual buying questions shoppers ask AI instead of brand searches
  • Makes changes in your store for you if you want
  • Free check with no account or payment details required
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)32 +1 (up) since last check42 no change since last check
Trust Flow (Majestic)120
Citation Flow (Majestic)3318
Referring domains (Majestic)1123

6 details filled in for both companies.

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