Free plan: $0/month with 200 credits and 3 Leader X-rays. Starter: $24.99/month with 2,500 credits. Growth: $49.99/month with 5,500 credits. Pro: $99.99/month with 12,000 credits. Agency: $199.99/month with 28,000 credits. Credits renew monthly. Top-up credits available: 1,000 credits for $14.99, 3,
Free browser-based tools with no limits; paid services available for specialized engagements including fractional SEO retainers, technical audits, and custom web development (pricing available upon inquiry).
Key features
Gap audit comparing your Google Maps profile with top 3 competitors
Recent reviews analysis showing which gaps differ most
Local grid scan to see Google Maps ranking around your business
Citation and NAP gap checking across 35 US directories
Backlink gap analysis showing where competitors have links you don't
Done-for-you directory listings packages
Google Business Profile category and NAP checking
AI visibility checks across ChatGPT, Gemini, and Perplexity
Review analysis and reply management
AI-powered content drafting for location and service pages
687+ free browser-based tools across 16 categories
SEO tools including meta title generator and SERP snippet previewer
Image optimization tools with client-side processing
Developer utilities including JSON formatter and code validators
No login required for most tools
Sub-second load times with passing Core Web Vitals
Open knowledge base with technical playbooks
Fractional search leadership and monthly retainers
Custom web development and tool engineering services
What makes it different
Shows which gaps matter most using data from Google Maps searches
Prioritizes fixes by impact, not just listing gaps
Done-for-you service to create citations without manual work
Serves both local businesses and agencies with flexible plans
Anti-agency model connecting directly with senior practitioners instead of junior account managers
Platform creator personally built all 687+ browser tools using vanilla technologies
Browser tools run entirely client-side with zero data retention and privacy
Verified results backed by GA4 and Search Console data from live client engagements
Custom websites and tools built to 95+ Lighthouse scores with zero plugin bloat
Pack Leader