UK meal planner that matches recipes to real supermarket products and prices
Free real-time online counter and operational tracking platform for teams and individuals
Stage
Startup
Not given
Founded
2024
Not given
Based in
Not given
Not given
Pricing model
Freemium
Freemium
Pricing
Free: plan a single day with no account required. Full weekly plans: £7.99 per month or £49.99 per year (£4.17 per month, saving 48%).
Free: unlimited basic counting. Starter: $10/month with up to 25 active counters, cloud sync, basic analytics. Premium Scale: $25/month with unlimited counters, team collaboration, unlimited history retention, advanced analytics. Extra team seats: $10 per 10 seats per month.
Key features
Personalised meal plans to calorie and protein targets
Allergen and dislike filters applied across all meal plans
Integration with Tesco, Sainsbury's, Aldi and M&S
Pack size optimisation to reduce food waste
Pantry and leftover tracking
User recipe library with ability to add custom recipes
Batch cooking and meal prep mode
Multi-counter orchestration with unlimited concurrent tally boards
Real-time cloud synchronization across web and mobile
Offline-first architecture with automatic sync on reconnect
Team collaboration with role-based access control
Advanced operational analytics with velocity heatmaps
Keyboard shortcuts and configurable hotkeys
Custom step increments from ±1 to ±10,000
Audio feedback and haptic vibration options
REST APIs and webhook automation
Data export to CSV, Excel, and PDF formats
What makes it different
Plans to your exact calorie and macro targets, not generic recommendations
Reduces food waste by optimising pack sizes and using pantry items
No meal kit delivery: shop at your usual supermarket with optimised lists
Built by a British team focused on real UK households and budgets
Zero-latency local optimistic caching for instantaneous counter updates
Offline counting with automatic conflict-free delta resolution across team members
Tamper-proof audit history log with user ID and millisecond timestamps
Flexible pricing with pay-as-you-grow team seats model
Meal Matcher
Tally Counter