UK meal planner that matches recipes to real supermarket products and prices
Commit for real with refundable deposits on daily habits
Stage
Startup
Not given
Founded
2024
Not given
Based in
Not given
IN
Pricing model
Freemium
Paid
Pricing
Free: plan a single day with no account required. Full weekly plans: £7.99 per month or £49.99 per year (£4.17 per month, saving 48%).
Joining fees: ₹49 for 14-day Kickstart plan, ₹99 for 30-day Standard plan, ₹149 for 60-day Iron Will plan. Deposit floors: ₹250 minimum for 14 days, ₹500 minimum for 30 days, ₹1,000 minimum for 60 days. 30-day Standard plan example shows ₹1,099 total (₹99 joining fee plus ₹1,000 deposit). Deposits a
Key features
Personalised meal plans to calorie and protein targets
Allergen and dislike filters applied across all meal plans
Integration with Tesco, Sainsbury's, Aldi and M&S
Pack size optimisation to reduce food waste
Pantry and leftover tracking
User recipe library with ability to add custom recipes
Batch cooking and meal prep mode
Daily photo-verified check-ins for accountability
Gym check-in and wake up early activities
14, 30, and 60-day challenge durations
Custom deposit amounts starting at duration minimums
Full deposit refund on challenge completion
Charitable forfeiture to Akshaya Patra on failure
Earned progression system for 60-day challenges
No gamification with streak badges or countdown timers
Public ledger showing transactions and donations
Completion certificates upon challenge success
What makes it different
Plans to your exact calorie and macro targets, not generic recommendations
Reduces food waste by optimising pack sizes and using pantry items
No meal kit delivery: shop at your usual supermarket with optimised lists
Built by a British team focused on real UK households and budgets
Forfeited deposits go to charity, not the company
Simple, transparent pricing with no subscriptions or hidden charges
Full refunds guaranteed for completed challenges
No fake gamification or manipulative design patterns
Meal Matcher