Insightly vs Copper CRM
A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.
Insightly compared with Copper CRM
| Detail | Insightly | Copper CRM |
| What it does | Modern, scalable Customer Relationship Management software platform
| CRM software for service businesses built into Google Workspace
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| Stage | Established
| Established
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| Founded | 2009
| 2012
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| Based in | US
| Not given
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| Pricing model | freemium
| Not given
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| Pricing | Not given
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| Key features | - CRM with centralized customer data and pipeline tracking
- Marketing automation with customer journey creation
- Lead scoring and automated follow-ups
- Workflow automation and integrations
- Support ticketing with branded portals
- AI-powered tools including Copilot and email automation
- Conversation notes from sales and support interactions
- AppConnect drag-and-drop integration builder
| - Integrations with favorite apps and tools
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| What makes it different | - Single source of truth for all customer data across the buying experience
- Unified platform combining CRM, marketing, service, and integrations
- Faster time to ROI than competitors
- Cost-effective alternative to enterprise CRMs
- Intuitive user interface designed for ease of use
| - Built into Gmail and Google Workspace with no tab switching required
- Seamless Google Workspace integration as a key differentiator
- Fast implementation and setup time compared to traditional CRMs
- Designed specifically for agencies, consultants, and relationship-focused businesses
- Manages entire customer journey from lead acquisition through repeat business
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| Free plan | Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
| DR (Domain Rating by Ahrefs) | 77 ● no change since last check | 76 ● no change since last check |
| Trust Flow (Majestic) | 32 | 32 |
| Citation Flow (Majestic) | 51 | 50 |
| Referring domains (Majestic) | 4219 | 3788 |
5 details filled in for both companies.
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