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Insightly vs Copper CRM

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Insightly compared with Copper CRM
DetailInsightlyCopper CRM
What it doesModern, scalable Customer Relationship Management software platform CRM software for service businesses built into Google Workspace
StageEstablished Established
Founded2009 2012
Based inUS Not given
Pricing modelfreemium Not given
PricingNot given Not given
Key features
  • CRM with centralized customer data and pipeline tracking
  • Marketing automation with customer journey creation
  • Lead scoring and automated follow-ups
  • Workflow automation and integrations
  • Support ticketing with branded portals
  • AI-powered tools including Copilot and email automation
  • Conversation notes from sales and support interactions
  • AppConnect drag-and-drop integration builder
  • Integrations with favorite apps and tools
What makes it different
  • Single source of truth for all customer data across the buying experience
  • Unified platform combining CRM, marketing, service, and integrations
  • Faster time to ROI than competitors
  • Cost-effective alternative to enterprise CRMs
  • Intuitive user interface designed for ease of use
  • Built into Gmail and Google Workspace with no tab switching required
  • Seamless Google Workspace integration as a key differentiator
  • Fast implementation and setup time compared to traditional CRMs
  • Designed specifically for agencies, consultants, and relationship-focused businesses
  • Manages entire customer journey from lead acquisition through repeat business
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)77 no change since last check76 no change since last check
Trust Flow (Majestic)3232
Citation Flow (Majestic)5150
Referring domains (Majestic)42193788

5 details filled in for both companies.

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