Expirel vs Be Serious

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Expirel compared with Be Serious
Detail	Expirel	Be Serious
What it does	Track expiry dates and build habits with smart reminders	Lock distracting iPhone apps until your habits are done
Stage	Startup	Not given
Founded	2025	Not given
Based in	Not given	US
Pricing model	Freemium	Freemium
Pricing	Free plan with 10 products, limited habits, email notifications, 3 daily AI photo scans. Pro at $2.99/month (billed annually) or $4.99/month (monthly) with 200 products, unlimited habits, 200 daily AI photo scans, up to 3 family members. Business at $6.49/month (billed annually) or $9.99/month (mont	Not given
Key features	AI photo scanning to detect product names, brands, and expiry dates in any language Smart barcode and QR code scanning for instant product identification Multi-channel alerts via WhatsApp, email, and browser push notifications Family group sharing with up to 10 members Habit building with streak tracking and achievement badges Advanced analytics showing waste reduction, money saved, and habit progress Customizable reminder scheduling with 1, 3, 7, or 30 days before expiry Achievement gamification system with 50+ badges and XP rewards Data export in CSV format	App locking with habit-based unlock Fasting tracker with customizable windows Workout logging with calorie estimates AI meal scanning with macros Nutrition tracking with daily targets Hydration tracking NoFap streak tracking Progress charts and insights Group chat with leaderboard Food delivery app blocking during fasts
What makes it different	AI-powered label reading works in any language automatically 92% habit consistency success rate with gamified achievements	Lock apps until habits are completed, not just set a daily time limit AI plate recognition for instant meal logging Privacy-first photo handling without AI training
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	35 +1 (up) since last check	Not checked yet no change since last check
Trust Flow (Majestic)	8	0
Citation Flow (Majestic)	24	0
Referring domains (Majestic)	103	0

4 details filled in for both companies.

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