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ETF Overlap Tool vs useMo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

ETF Overlap Tool compared with useMo
Detail ETF Overlap TooluseMo logo useMo
What it doesFree ETF overlap calculator comparing actual holdings from SEC filings and issuer data Form analytics and funnel drop-off tracking that shows which field visitors abandon on
StageEstablished Not given
FoundedNot given Not given
Based inRS GB
Pricing modelFree Freemium
PricingNot given Free: £0/mo for 1 site, 1,000 sessions/mo, 14 days history. Pro: £29/mo for 3 sites, 10,000 sessions/mo, 90 days history. Business: £129/mo for 10 sites, 50,000 sessions/mo, 365 days history. Build your own starts at £197/mo with everything in Business plus custom limits for additional sites (£ per
Key features
  • Compare two ETFs for weight and count overlap
  • Multi-ETF compare tool for up to five ETFs
  • 80 ETFs available including US-listed and UCITS
  • Holdings data updated daily from SEC filings and issuer feeds
  • Sector breakdown and concentration analysis
  • ETF directory with profiles and holdings tables
  • Educational guides and methodology documentation
  • Field-level drop-off tracking showing which form field visitors abandon on
  • Automatic element discovery without manual tagging
  • Real-time funnel visualization with conversion rates
  • Zero data collection of typed values for privacy
  • Automatic step tracking across route changes and page navigation
  • Milestones and goals marking for key conversion points
  • Page quality checks identifying problematic links and elements
  • Smart element naming that distinguishes repeated elements like nav links
  • Drop-off alerts by email and journey evidence report on Business plan
What makes it different
  • Compares actual holdings resolved to canonical securities, not just fund categories
  • Data sourced from authoritative sources: direct issuer feeds and SEC EDGAR filings
  • Independent operator not affiliated with fund companies or paid by issuers
  • Both weight and count overlap metrics to answer different portfolio questions
  • Methodology and data sources fully documented and verifiable
  • Only tool that identifies which specific form field visitors abandoned on, not just which page
  • Completely automatic setup with zero manual tagging or configuration required
  • First site and 1,000 sessions per month completely free with no expiration
  • Lightweight with zero impact on page performance or Lighthouse scores
Free planNot given Not given
Open sourceNot given Not given
PlatformsNot given Not given
Public APINot given Not given
Community votes00
DR (Domain Rating by Ahrefs)1 no change since last checkNot checked yet no change since last check
Trust Flow (Majestic)10
Citation Flow (Majestic)126
Referring domains (Majestic)62

5 details filled in for both companies.

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