Profit and loss tracking for live sellers on Whatnot
See what's really behind a Google rating
Stage
Not given
Startup
Founded
Not given
2026
Based in
AU
DE
Pricing model
Freemium
Free
Pricing
Hobby: Free (import last 30 days, show verdicts, lot costs and allocation, inventory and other costs). Breaker: $19.99 USD/month or $199 USD/year with 14-day free trial (unlimited history and shows, Monday email digest, tax pack, Unwrapped annual analytics, CSV export, support within a day).
Not given
Key features
Automatic reconciliation of fees, processing, shipping and giveaways
Per-show net profit calculation
One cost per lot with automatic allocation across all sales
Break-even planning before going live
Restock and clearance signals from sales history
Supplier grouping with cost tracking
Weekly email digest of show verdicts
CSV export of all data
Unwrapped annual analytics with share card
Unusual pattern detection for suspicious review clustering
Google-removed review discount to account for deleted content
Aspect radar showing quality scores for venue-specific topics
Review quality signals displayed as percentages
Browser extension integration with Google Maps
Auto-refreshing analysis every 3 weeks
Coverage of 12 venue categories including restaurants, hotels and clinics
What makes it different
Not given
Published, repeatable methodology with all formulas and thresholds publicly available
No personal data collection or tracking required
Direct integration into Google Maps showing analysis without leaving the platform
Completely free with no freemium limitations on core analysis features
BreakCount
TrustScope