| What it does | Profit and loss tracking for live sellers on Whatnot
| Business intelligence research tool that generates detailed analysis reports from a company URL in about 15 minutes
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| Stage | Not given
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| Founded | Not given
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| Based in | AU
| US
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| Pricing model | Freemium
| Paid
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| Pricing | Hobby: Free (import last 30 days, show verdicts, lot costs and allocation, inventory and other costs). Breaker: $19.99 USD/month or $199 USD/year with 14-day free trial (unlimited history and shows, Monday email digest, tax pack, Unwrapped annual analytics, CSV export, support within a day).
| $49 per report (launch price). One complete report, no subscription, no higher-priced tier.
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| Key features | - Automatic reconciliation of fees, processing, shipping and giveaways
- Per-show net profit calculation
- One cost per lot with automatic allocation across all sales
- Break-even planning before going live
- Restock and clearance signals from sales history
- Supplier grouping with cost tracking
- Weekly email digest of show verdicts
- CSV export of all data
- Unwrapped annual analytics with share card
| - Comprehensive intelligence across 24 topics including business model, products, customers, competitors, reputation, hiring, technology, and security signals
- Analysis across nine business dimensions: Presentation, Reputation, Visibility, Demand, Execution, Reward, Alternatives, Capacity, and Customers
- Catalysts and Obstacles identifying conditions that may help or hinder the business
- Potential Moves showing plausible directions suggested by evidence with supporting rationale
- Confidence assessments and information gaps showing evidence strength and what could not be established
- 104 references with direct links to source material
- Export structured report data for use with AI tools
- Share read-only report links with others
- No setup, integrations, or account connections required
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| What makes it different | Not given
| - Complete report for single fixed price with no subscription or tiered plans holding back features
- Delivers research in 10-15 minutes without requiring user to spend hours on investigation
- Makes information gaps and unknowns transparent rather than pretending they do not exist
- Analyzes interconnected signals and context rather than isolated search results
- Provides outside perspective and research capacity without changing existing workflow or systems
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | 7 ▼ −1 (down) since last check | Not checked yet ● no change since last check |
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| Trust Flow (Majestic) | 19 | 0 |
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| Citation Flow (Majestic) | 18 | 0 |
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| Referring domains (Majestic) | 23 | 0 |
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