Profit and loss tracking for live sellers on Whatnot
AI-powered e-commerce analytics that identifies your main constraint and tells you what to fix, scale or cut
Stage
Not given
Not given
Founded
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2023
Based in
AU
NL
Pricing model
Freemium
Free
Pricing
Hobby: Free (import last 30 days, show verdicts, lot costs and allocation, inventory and other costs). Breaker: $19.99 USD/month or $199 USD/year with 14-day free trial (unlimited history and shows, Monday email digest, tax pack, Unwrapped annual analytics, CSV export, support within a day).
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Key features
Automatic reconciliation of fees, processing, shipping and giveaways
Per-show net profit calculation
One cost per lot with automatic allocation across all sales
Break-even planning before going live
Restock and clearance signals from sales history
Supplier grouping with cost tracking
Weekly email digest of show verdicts
CSV export of all data
Unwrapped annual analytics with share card
Control Center identifying main constraint and growth limitations
AI Recommendations with estimated impact and prioritized actions
Automated Health Check across desktop and mobile with 15-point scoring
Genius Chat for natural language e-commerce consultation
Unified dashboard with store performance score and daily updated KPIs
Interactive trend charts with day, week, or month granularity
Automated bot traffic filtering for accurate metrics
Integration with Shopify, WooCommerce, Magento, GA4, Google Ads, Meta Ads, and Klaviyo
GDPR-compliant with no extra tracking scripts on website
What makes it different
Not given
Analyzes entire webshop as connected system instead of isolated metrics
Identifies main constraint and provides prioritized action plan instead of overwhelming dashboards
Automatically connects all data sources without manual setup or tracking scripts
Provides consultation-like insights through Genius Chat 24/7
Combines traffic quality analysis with funnel performance optimization
BreakCount
BlueWalnut Genius