Apparent vs useMo

A side-by-side comparison built from both listings. Blank cells mean the company has not given that detail; we never guess.

Apparent compared with useMo
Detail	Apparent	useMo
What it does	Simple analytics for iOS and Android apps that tells you how your apps are doing in plain words	Form analytics and funnel drop-off tracking that shows which field visitors abandon on
Stage	MVP	Not given
Founded	Not given	Not given
Based in	Not given	GB
Pricing model	Free trial	Freemium
Pricing	Free 14-day trial with no card required. Then Solo $10/month (1 app, 1M events/month), Indie $20/month (up to 5 apps, 5M events/month), Studio $49/month (unlimited apps, 20M events/month). Yearly plans available with 2 months free: Solo $100/year, Indie $200/year, Studio $490/year. Founding price (h	Free: £0/mo for 1 site, 1,000 sessions/mo, 14 days history. Pro: £29/mo for 3 sites, 10,000 sessions/mo, 90 days history. Business: £129/mo for 10 sites, 50,000 sessions/mo, 365 days history. Build your own starts at £197/mo with everything in Business plus custom limits for additional sites (£ per
Key features	Live activity tracking showing current users in your app SDK for React Native, Expo, Swift, Kotlin and Flutter AI agent integration to add SDK via one prompt paste MCP server for Claude Code, Cursor and Codex integration Optional App Store Connect and Google Play integration RevenueCat integration for sales and refund tracking Multiple apps on one dashboard Privacy-first: no data selling, no IP storage	Field-level drop-off tracking showing which form field visitors abandon on Automatic element discovery without manual tagging Real-time funnel visualization with conversion rates Zero data collection of typed values for privacy Automatic step tracking across route changes and page navigation Milestones and goals marking for key conversion points Page quality checks identifying problematic links and elements Smart element naming that distinguishes repeated elements like nav links Drop-off alerts by email and journey evidence report on Business plan
What makes it different	AI sets up the SDK in 3 minutes by pasting one prompt Reports written in plain language, not analytics jargon Replaces Mixpanel, PostHog and similar without learning analytics All features in every plan, only apps and event limits differ	Only tool that identifies which specific form field visitors abandoned on, not just which page Completely automatic setup with zero manual tagging or configuration required First site and 1,000 sessions per month completely free with no expiration Lightweight with zero impact on page performance or Lighthouse scores
Free plan	Not given	Not given
Open source	Not given	Not given
Platforms	Not given	Not given
Public API	Not given	Not given
Community votes	0	0
DR (Domain Rating by Ahrefs)	2 no change since last check	Not checked yet no change since last check
Trust Flow (Majestic)	0	0
Citation Flow (Majestic)	0	6
Referring domains (Majestic)	0	2

5 details filled in for both companies.

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