| What it does | A planning app for pregnancy, birth preparation and the first months at home, shared across the household
| Track expiry dates and build habits with smart reminders
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| Stage | Established
| Startup
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| Founded | 2008
| 2025
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| Based in | AU
| Not given
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| Pricing model | Freemium
| Freemium
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| Pricing | Free to download and plan with. One optional in-app purchase unlocks sharing across the household.
| Free plan with 10 products, limited habits, email notifications, 3 daily AI photo scans. Pro at $2.99/month (billed annually) or $4.99/month (monthly) with 200 products, unlimited habits, 200 daily AI photo scans, up to 3 family members. Business at $6.49/month (billed annually) or $9.99/month (mont
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| Key features | - Weekly bump comparisons from week 4 to week 40
- 15 modules covering nesting, showers, bags, home setup and feeding station
- Gender reveal, nesting party and baby shower invite builder with three event families
- Day-by-day guidance through rest month in 30 or 40 days
- Household plan sharing with partner via end-to-end encryption
- Help menu for coordinating meals, visitors and support tasks
- Feeding and expressing register with shared recording
- Calendar sync that writes directly to phone calendar
- Offline app with encrypted backups to device storage
| - AI photo scanning to detect product names, brands, and expiry dates in any language
- Smart barcode and QR code scanning for instant product identification
- Multi-channel alerts via WhatsApp, email, and browser push notifications
- Family group sharing with up to 10 members
- Habit building with streak tracking and achievement badges
- Advanced analytics showing waste reduction, money saved, and habit progress
- Customizable reminder scheduling with 1, 3, 7, or 30 days before expiry
- Achievement gamification system with 50+ badges and XP rewards
- Data export in CSV format
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| What makes it different | - No account, no login, no profile server—plan stays on your device
- One-time household unlock with no recurring fees; partner who joins pays nothing
- Sharing is end-to-end encrypted; relay holds unreadable ciphertext
- Original illustrations and Nestling mascot bird unique to the app
| - AI-powered label reading works in any language automatically
- 92% habit consistency success rate with gamified achievements
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| Free plan | Not given
| Not given
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| Open source | Not given
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| Platforms | Not given
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| Public API | Not given
| Not given
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| Community votes | 0 | 0 |
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| DR (Domain Rating by Ahrefs) | Not checked yet ● no change since last check | 33 ● no change since last check |
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| Trust Flow (Majestic) | 0 | 8 |
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| Citation Flow (Majestic) | 14 | 24 |
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| Referring domains (Majestic) | 3 | 103 |
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Alucava
Expirel